What price should I set for my book?
It's up to you! You can set the Recommended Retail Price and the wholesale discount of your book as high or as low as you wish.
Of course, with the print book you do have to remember to account for the production cost of your book: naturally the trade price (or wholesale price) of your book cannot be lower than what it costs to actually print it.
It's also very useful to compare what other, similar, books in your genre & format are selling for, just to stay competitive. If you find yourself confused by the intricacies of pricing – especially when it comes to international currencies and market territories – you can always visit our Resource Centre for a tutorial on pricing. Our Publishing mentor service is also designed for situations exactly like these.